Gourmet Impressions, Inc. was founded in 2002 by Rich Errera. Mr. Errera is President of Benlynn, Inc - a New York headquartered numismatics firm.

In January of 2002 Rich had a simple, but exceptionally clever idea: Embossing foods with messages and images. The objective is to enhance the dining experience while providing a unique and effective means to enhance corporate marketing campaigns. The products that perform the embossing are primarily targeted to fast food, restaurant chains, catering companies, and institutional food service. The products also appeal to independent restaurants, and home chefs. Anyone, anywhere, from professional, to the novice (in any language – including Braille), can soon present, serve, or display many foods like never before.

In June of 2002, Rich Errera commissioned the services of exo Design - a California based Industrial Design and Product Development firm. Exo Design has been the recipient of five Industrial Design Excellence Awards from the IDSA and Business week Magazine. Exo Design has developed dozens of products, and product strategies, for companies ranging from entrepreneurial start-ups to Fortune 500 companies. Exo was given the task of bringing Mr. Errera's product inventions to life. Exo provided complete product development services including product design, mechanical engineering, product testing, marketing consulting, graphic design, and web development.

In August of 2002 Rich Errera acquired Patents Pending Status for "The Stamper" and "The Roller", the first two products in the Gourmet Impressions, Inc. Line.

"In September of 2002, he registered Trademarks for the company name and logo for Gourmet Impressions, Inc.. In addition, the name Pizzal ™ (pronounced Pee-zell) was invented and registered.. Since "food embossing" is an entirely new category of advertising, brand identity, or imprinting mere messages and graphics on foods, a word had to be invented to describe the new product. Therefore, the word " Pizzal ™ " was invented. A Pizzal ™ is any embossed food .

Examples:
A Pizza Pizzal ™ is a pizza that is embossed .
A Zucchini Pizzal ™ is a zucchini that is embossed .
A Breadstick Pizzal ™ is a breadstick that is embossed .
A Potato Pizzal ™ is a potato that is embossed .
(Which, by the way, is a nice alternative to french fries especially with a side order of tomato dipping sauce)

Rich Errera introduced Gourmet Impressions, Inc. and these first two products at The Northeast Pizza Expo™ 2002, on October 2-3, 2002 in Atlantic City, New Jersey.
On October 4, 2002, Inventor and CEO, Rich Errera was an invited, special guest on "The Nachman Show "(MSNBC - T.V.), where he unveiled The Roller and The Stamper for the first time, on national television. Jerry Nachman, pleased to have gotten this news scoop, ended the show saying, "Remember, you've heard it here first".

Gourmet Impressions,™ Inc. has more remarkable food embossing products under developmeent which will be introduced in the near future. Please revisit our site for update information ( NEWS ).

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